Social Media Concentration, Applied Communication, MS

Master's
100% Online
Communications Media
Fitchburg State students smiling as they take a selfie

In Short

Prepares students for a variety of careers in communication fields within business, industry, government, nonprofit, and health services.

We've got you covered
What will I do?
  • Applied understanding of social media theories and practice
  • Design and management of social media content
  • Ability to design and execute a social media campaign

What we're working on

We're developing publications and conference presentations that give you an opportunity to examine this evolving digital media landscape. 
Student social media presentation

Earn your master's degree in as little as two years. Learn more about our
100% online M.S. in Applied Communication.

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Degree Overview

This accelerated 100% Online Social Media concentration is designed to meet rigorous academic and career training goals, in line with the employment outlook for careers requiring a master’s degree in Communication and Media Studies, and related disciplines. 

Career Opportunities

  • Social Media Manager
  • Marketing Manager/Director
  • Communications Manager
  • Director of Media Relations
  • Communications Specialist
  • Brand Manager
  • Public Relations Director

Total Credits

36 credits

Time Frame

While you can complete the program in as few as two years, you have six years to complete the program.

Register for classes

The program schedule was flexible, which allowed me to work full time and I was able to develop projects that were implemented in my job as a Chief Diversity, Equity, and Inclusion Officer.

Joana Dos Santos, '17

Degrees and Other Information

Tuition and Fees

Completed applications are reviewed on a rolling admission basis. Admissions requirements are as follows:

  • Official transcript of a bachelor’s degree, preferably with (but not limited to) a major or minor in history from a regionally accredited institution
  • Three letters of recommendation
  • Professional resume
  • Official transcripts of graduate level course work from a regionally accredited institution (if applicable)
  • Graduate application and fee
  • No GRE or MAT exams required

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