Marketing and Integrated Communications

We're telling the university's story in print and online.
a photograph of Thompson Hall

From product and event marketing to photography, digital content management, and public relations, we provide guidance, policies and consulting services to faculty, staff, and student organizations who require marketing strategies and materials.

Our staff coordinates with all university departments to plan and execute integrated marketing campaigns. The team also coaches departmental web content managers on best practices for the website and social media channels.

Need marketing assistance for an upcoming event? Have a new program you want prospective students to know about?

Use the forms on this page to connect with Marketing and Integrated Communications to spread the word about the things you do!

If you have a story about how Fitchburg State has made a difference, whether you're a student, faculty member, staff, or alumni, we want to hear from you.

Tell us your story!

How can we help you?

Select from the following internal Fitchburg State forms based on your need:

Marketing Request

Have social media or photography needs? Looking for assistance with a marketing effort? Complete this form for an advertising or promotions project.

Public Relations: Request for Publicity

Fitchburg State University works with local, state and national media to promote news and information about the university and its respective departments and organizations. Use this form to submit the details of your request.

Web Content Request

Need to make an update to the Fitchburg State University website? Use this form to let us know how we can help.


Social Media

These guidelines provide a way to promote the university in the best way possible on social media platforms. We invite you to send in content to us in Marketing and we are here to support you and your department the best way on social media.

Web Content

The resources on this page will help ensure that your web pages feature high-quality content while also meeting branding guidelines.

Visual Identity and Marketplace Storefronts

Presenting a strong visual identity is a critical part of our efforts to promote the university. This page lists our best practices and guidelines on how to accomplish that. You'll also find guidelines on how to establish a Marketplace storefront, including default images for storefronts. 


Do you need a visual for a flyer, PowerPoint presentation, or for your web page? Go to our SmugMug account to view our latest photos and videos from around campus.

Our Disability Services Office has great resources for Creating Accessible Outreach for our students. 

When submitting PDFs for the website it is important that you make them accessible. IT has created a video and slides to help with this process. 

When requesting for Google files to be shared on the university website it is imperative that they be submitted with a department as the owner of the file and not an individual. This helps to eliminate potential broken links on the site. 

IT has created instructions to help with this process of transferring ownership of a file from an individual to a department account. 

Need to use a university logo? This page contains guidelines as well as files you can download for use with your project. 

Kelly Norris
Director of Marketing
Directs and guides marketing functions of the university, including budget and prioritization

Matt Bruun
Director of Communication and Public Affairs
Public relations and public records requests
Campus Communications Request - e-blast to specific student populations

Kim McCoy-Blauser
Staff Assistant, Web Content Specialist
Website content creation and updates

Andy Cunningham
Marketing Staff Assistant, Visual Elements
Photography and video needs

Caroline Lanni
Marketing Staff Assistant, New Media
Social media promotion

Nathalie Torres-Serrano
Staff Assistant, Enrollment Management
Administrative support

Richard Toomey
Associate Vice President of Enrollment Management

Campus Publications

Here are some of the ways we're talking about all the great things our students and faculty are doing:

Contact Magazine

Contact is our alumni magazine and is mailed to graduates, supporters and other friends of the institution.

Fitchburg State University Today

An archive of our bi-weekly newsletter, Fitchburg State University Today. 

Public Relations

The Public Relations Office is a source of news and information about Fitchburg State University. Director of Communications and Public Affairs Matthew Bruun is the media contact for Fitchburg State and produces press releases on university events as well as articles for the University's publications. He is available to faculty and staff as a resource for writing and proofreading department publications.

Contact Matthew Bruun at or 978.665.4694, or send mail to:

Marketing and Integrated Communications Office
Fitchburg State University
167 Klondike Ave.
Fitchburg, MA 01420

Public Records Requests

Requests for public records are handled in accordance with the Massachusetts Public Records Law. This law broadly defines "public records" to include "all books, papers, maps, photographs, recorded tapes, financial statements, statistical tabulations, or other documentary materials or data, regardless of physical form or characteristics, made or received by any officer or employee" of the state of Massachusetts. The information will be processed upon receipt, and the report will be emailed to the address provided in the request.

Fitchburg State University's designated Records Access Officer is Matthew Bruun, Director of Communications and Public Affairs. 

Public Records Access Officer
Matthew Bruun
Fitchburg State University
978.665.4694 (Office)

More information about the law can be found in the Guide to the Massachusetts Public Records Law (PDF).

To request a copy of a University Police report, please use the Public Record Request form (PDF) or visit the University Police page for access to their forms.

Have Questions? Get in touch!

Let us know how we can help!