Public Relations, Social Media, and Advertising Production Concentration, Communications Media, BS

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Communications Media
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In Short

The Public Relations (PR), Social Media, and Advertising Production concentration gives you the opportunity to focus your career goals in the following areas: public relations, advertising, marketing communications, multimedia and document design, and professional leadership.

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What will I do?
  • Gain the true understanding of communication situations, media, research and application
  • Understand the theory behind communication and its goals
  • Look beyond messaging to discover the meaning, reasoning and art behind it

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What to expect in your first year

Each course in this concentration combines conceptual study, creative process and a practical application to prepare you for the expectations of professional communication environments.

Within their first year of study, you will produce professional caliber client work and will have the opportunity to be critiqued by experienced professionals throughout the program.

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National Student Advertising Competition

Each year our students participate in The National Student Advertising Competition (NSAC). Colleges all over the country compete to create the best marketing plan for a sponsoring organization.

We have competed in District 1, one of the most competitive districts in the country.

In 2020 the sponsoring organization was Adobe. Students conducted research, created a marketing plans book, designed graphics, and created a short commercial. The competition gives students professional content for their portfolios and practical experience in marketing and advertising. Read their entire plans book here

Watch two videos created by the NSAC team in 2018 for their client Wienerschnitzel.

Fitchburg State NSAC Video 1 from Communications Media Vimeo 

Fitchburg State NSAC Video 2 from Communications Media Vimeo

A student can sculpt this major to their passions whether it is writing and graphic design or advertising and business. This unique coursework is really not offered anywhere else and I am so glad I chose to come here.

Julia Kayal, '14

Experiential Opportunities


Each year students are given the opportunity to submit original work to be juried and possibly selected for our honors art exhibition, VISIONS. This is a showcase of the year's best student work. VISIONS involves a gallery exhibition and a film/video screening.
Read more about: Visions
Inside the Fire and Light exhibit by Otto Piene

Professional Experiences

An important aspect of the professional communication concentration is giving students professional experiences in a classroom setting. Class projects often involve collaborating with local businesses and organizations. Our students have frequently worked with the Fitchburg Art Museum. A Document Design class collaborated with the Fitchburg Art Museum staff to create a detailed catalog which was used for their exhibit Fire and Light about renowned artist Otto PieneRead the student created catalog for Fire and Light.

Study Abroad

Faculty-led study abroad course opportunities increase student life-transforming experiences, as do student/faculty cooperative research projects.
Read more about: Study Abroad
Communications Media Internships


Internships are a great opportunity to get valuable, real-world experiences before entering a competitive job market.
Read more about: Internships

Curriculum and Other Information

B.S. in Communications Media

  • Students should demonstrate proficiency in the core tools and skills of their discipline.
  • Students should be able to apply aesthetic principles to their work by developing and defending a portfolio that demonstrates craftship and meets professional standards for their discipline.
  • Students should be able to explain how their work fits in the historical and theoretical context of their discipline.
  • Students should apply core theoretical principles to the analysis and critique of media.
  • Students should recognize and apply ethical perspectives to their work.
  • Advertising Manager
  • Communications Manager
  • Editor
  • Marketing Communications Manager
  • Public Relations Manager
  • Researcher
  • Social Media Manager
  • Writer