Social Media Concentration, Applied Communication, MS (online)

100% Online
Communications Media
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In Short

Prepares students for a variety of careers in communication fields within business, industry, government, nonprofit, and health services.

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What will I do?
  • Applied understanding of social media theories and practice
  • Design and management of social media content
  • Ability to design and execute a social media campaign

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Earn your master's degree in as little as two years. Learn more about our
100% online M.S. in Applied Communication.

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Program Overview

This accelerated 100% Online Social Media concentration is designed to meet rigorous academic and career training goals, in line with the employment outlook for careers requiring a master’s degree in Communication and Media Studies, and related disciplines. 

Career Opportunities

  • Social Media Manager
  • Marketing Manager/Director
  • Communications Manager
  • Director of Media Relations
  • Communications Specialist
  • Brand Manager
  • Public Relations Director

Total Credits

36 credits

Time Frame

While you can complete the program in as few as five months, you have six years to complete the program.

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The program schedule was flexible, which allowed me to work full time and I was able to develop projects that were implemented in my job as a Chief Diversity, Equity, and Inclusion Officer.

Joana Dos Santos, '17

Degrees and Other Information

Applied Communication, Social Media Concentration students will be able to:

  • Critically conceptualize social media within historical and social contexts
  • Identify and assess the ethical implications of social media uses
  • Collect and analyze research data, and contextualize research findings
  • Design, plan, monitor, manage, evaluate and revise social media content and campaigns

Tuition and Fees

Completed applications are reviewed on a rolling admission basis. Admissions requirements are as follows:

  • Official transcript of a bachelor’s degree from a regionally accredited institution
  • Three letters of recommendation
  • Professional resume
  • Official transcripts of graduate level course work from a regionally accredited institution (if applicable)
  • Graduate application and fee
  • No GRE or MAT exams required

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