Social Media Concentration, Applied Communication, MS (online)

100% Online
Communications Media
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In Short

Prepares students for a variety of careers in communication fields within business, industry, government, nonprofit, and health services.

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What will I do?
  • Applied understanding of social media theories and practice
  • Design and management of social media content
  • Ability to design and execute a social media campaign

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Earn your master's degree in as little as two years. Learn more about our
100% online M.S. in Applied Communication.

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Program Overview

This accelerated 100% Online Social Media concentration is designed to meet rigorous academic and career training goals, in line with the employment outlook for careers requiring a master’s degree in Communication and Media Studies, and related disciplines. 

Career Opportunities

  • Social Media Manager
  • Marketing Manager/Director
  • Communications Manager
  • Director of Media Relations
  • Communications Specialist
  • Brand Manager
  • Public Relations Director

Total Credits

36 credits

Time Frame

While you can complete the program in as few as five months, you have six years to complete the program.

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Hear from our Students

Headshot of Joana Dos Santos '17

Joana Dos Santos, '17

"The program schedule was flexible, which allowed me to work full time and I was able to develop projects that were implemented in my job as a Chief Diversity, Equity, and Inclusion Officer."
Portrait of Tanya Hoos Crowley

Tanya Hoos Crowley, '21

"I decided to start my masters program over 20 years after graduating with my BA (and I had never planned to go back to school). It took me a while to get into the habit of doing homework again and my papers were definitely more conversational than academic. However, the Applied Communications program allowed me to pull from personal experience and relate it to what we were learning. I enjoyed my classes and you could feel how excited the professors were about what they were teaching. I am the Director of Alumni Relations here at Fitchburg State University. My job is to communicate with our alumni and electronic and social media are my primary mediums. I use my degree everyday. If you already have a job where communicating is a primary requirement or are looking for a job that requires being able to communicate in different ways, this program provides you with the groundwork to succeed.

Degrees and Other Information

Applied Communication, Social Media Concentration students will be able to:

  • Critically conceptualize social media within historical and social contexts
  • Identify and assess the ethical implications of social media uses
  • Collect and analyze research data, and contextualize research findings
  • Design, plan, monitor, manage, evaluate and revise social media content and campaigns

Tuition and Fees

Completed applications are reviewed on a rolling admission basis. Admissions requirements are as follows:

  • Official transcript of a bachelor’s degree from a regionally accredited institution
  • Three letters of recommendation
  • Professional resume
  • Official transcripts of graduate level course work from a regionally accredited institution (if applicable)
  • Graduate application and fee
  • No GRE or MAT exams required

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