Skip to main content

Fitchburg State uses technology to gather information and better understand visitors’ experiences. By continuing to use this website, you consent to this usage in accordance with our Privacy Policy.

Applied Communication, Social Media Concentration (online)

Degree Overview

The new accelerated 100% Online Social Media concentration is designed to meet rigorous academic and career training goals, in line with the employment outlook for careers requiring a master’s degree in Communication and Media Studies, and related disciplines. The program prepares students for a variety of careers in communication fields within business, industry, government, nonprofit, and health services that require:

  • Applied understanding of social media theories and practice
  • Design and management of social media content
  • Ability to design and execute a social media campaign
  • Ability to apply quantitative and qualitative communication research methods and integrated social media marketing skills

Career opportunities include:

  • Social Media Manager
  • Marketing Manager/Director
  • Communications Manager
  • Director of Media Relations
  • Communications Specialist
  • Brand Manager
  • Public Relations Director

Requirements and Curriculum

Social Media Concentration
Two-Year Course Rotation (PDF)

Program at a Glance

Admissions

Completed applications are reviewed on a rolling admission basis. Admissions requirements are as follows:

  • An official transcript of a Bachelor’s degree from a regionally accredited institution
  • Three letters of recommendation
  • Professional resume
  • Official transcripts for graduate level course work from a regionally accredited institution (if applicable)
  • Graduate application and fee
  • No MAT or GRE exams required

Attend a Graduate and Continuing Education Information Session

Delivery

100% online/accelerated 7-week format

Program Cost

Tuition and fees

Time Frame

While you can complete the program in as few as 2 years, you have 6 years to complete the program.

Still have questions? We're here to help!

We know you're busy, so we've given you a few different options to conveniently get the answers you need. You can…

APPLY TODAY