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Applied Communication, Social Media Concentration (online)

Degree Overview

The new accelerated 100% Online Social Media concentration is designed to meet rigorous academic and career training goals, in line with the employment outlook for careers requiring a master’s degree in Communication and Media Studies, and related disciplines. The program prepares students for a variety of careers in communication fields within business, industry, government, nonprofit, and health services that require:

  • Applied understanding of social media theories and practice
  • Design and management of social media content
  • Ability to design and execute a social media campaign
  • Ability to apply quantitative and qualitative communication research methods and integrated social media marketing skills

Career opportunities include:

  • Social Media Manager
  • Marketing Manager/Director
  • Communications Manager
  • Director of Media Relations
  • Communications Specialist
  • Brand Manager
  • Public Relations Director

Requirements and Curriculum

Social Media Concentration
Two-Year Course Rotation (PDF)

Program at a Glance


Completed applications are reviewed on a rolling admission basis. Admissions requirements are as follows:

  • An official transcript of a Bachelor’s degree from a regionally accredited institution
  • Three letters of recommendation
  • Professional resume
  • Official transcripts for graduate level course work from a regionally accredited institution (if applicable)
  • Graduate application and fee
  • No MAT or GRE exams required

Attend a Graduate and Continuing Education Information Session


100% online/accelerated 7-week format

Program Cost

Tuition and fees

Time Frame

While you can complete the program in as few as 2 years, you have 6 years to complete the program.

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