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Applied Communication, Social Media Concentration (online)

Degree Overview

The new accelerated 100% Online Social Media concentration is designed to meet rigorous academic and career training goals, in line with the employment outlook for careers requiring a master’s degree in Communication and Media Studies, and related disciplines. The program prepares students for a variety of careers in communication fields within business, industry, government, nonprofit, and health services that require:

  • Applied understanding of social media theories and practice
  • Design and management of social media content
  • Ability to design and execute a social media campaign
  • Ability to apply quantitative and qualitative communication research methods and integrated social media marketing skills

Career opportunities include:

  • Social Media Manager
  • Marketing Manager/Director
  • Communications Manager
  • Director of Media Relations
  • Communications Specialist
  • Brand Manager
  • Public Relations Director

Requirements and Curriculum

5 Required Core Courses
COMM 7005 Communication Ethics (3 credits)
COMM 7008 Visual Communication and Design (3 credits)
COMM 8009 lntercultural Communication Competence (3 credits)
COMM 9023 Qualitative Research Methods (3 credits)
COMM 9022 Quantitative Research Methods (3 credits)

6 Required Social Media Concentration Courses
COMM 7018 Social Media Theories (3 credits)
COMM 7006 New and Emerging Media (3 credits)
COMM 7007 Social Mobilities (3 credits)
COMM 8021 Integrated Social Media (3 credits)
COMM 8114 Social Media Marketing (3 credits)
COMM 9025 Data and Analytics (3 credits)

COMM 9970 Capstone (3 credits)

Two-Year Course Rotation

Program at a Glance


Completed applications are reviewed on a rolling admission basis. Admissions requirements are as follows:

  • An official transcript of a Bachelor’s degree from a regionally accredited institution
  • Three letters of recommendation
  • Professional resume
  • Official transcripts for graduate level course work from a regionally accredited institution (if applicable)
  • Graduate application and fee
  • No MAT or GRE exams required

Attend a Graduate and Continuing Education Information Session. Learn More


100% online/accelerated 7-week format

Program Cost

Tuition and fees

Time Frame

While you can complete the program in as few as 2 years, you have 6 years to complete the program.

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