Communications Media | Professional Communication | Fitchburg State University
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Professional Communication Concentration

This concentration gives students the opportunity to focus their career goals in the following areas: public relations, advertising, marketing communications, multimedia and document design and professional leadership. Each course in the concentration combines conceptual study, creative process and a practical application to prepare our graduates for the expectations of professional communication environments. Within their first year of study, students will produce professional caliber client work and will have the opportunity to be critiqued by experienced professionals throughout the program.

Click the video below to hear about the program from alumnus Patrick Pho. 

The reason I chose to come to Fitchburg State was for their professional communication concentration. I looked at numerous schools in my college search and this concentration truly does stand alone. A student can sculpt this major to their passions whether it is writing and graphic design or advertising and business. This unique coursework is really not offered anywhere else and I am so glad I chose to come here.
Julia Kayal, Professional Communication Concentration Student


Professional Experiences

An important aspect of the professional communication concentration is giving students professional experiences in a classroom setting. Class projects often involve collaborating with local businesses and organizations. Our students have frequently worked with the Fitchburg Art Museum. A Document Design class collaborated with the Fitchburg Art Museum staff to create a detailed catalog which was used for their exhibit Fire and Light about renowned artist Otto Piene. See link below to read the catalog. 

Inside the Fire and Light exhibit by Otto Piene
Artwork: Otto Piene

Read the student created catalog for Fire and Light.

Dominique Goyette-Connerty at an interview
Dominique Goyette-Connerty (far right), Professional Communication '19
Dominique interned at The Worcester Chamber of Commerce in Summer 2019.
They later hired her as Marketing and Communications Associate. 

National Student Advertising Competition

Each year students from the Communications Media Department participate in The National Student Advertising Competition (NSAC). Colleges all over the country compete to create the best marketing plan for a sponsoring organization. Fitchburg State has competed in District 1, one of the most competitive districts in the country. In 2020 the sponsoring organization was Adobe. Students conducted research, created a marketing plans book, designed graphics, and created a short commercial. The competition gives students professional content for their portfolios and practical experience in marketing and advertising. 

Read their entire plans book here

In 2019 the sponsoring organization was Wienerschnitzel. Fitchburg State placed third.
Watch the videos below created by our NSAC team to help market Wienerschnitzel.

Requirements and Curriculum

Professional Communication Concentration

For more information, consult the Undergraduate Catalog.


Each year students are given the opportunity to submit original work to be juried and possibly selected for our honors art exhibition, VISIONS. This is a showcase of the year's best student work. VISIONS involves a gallery exhibition and a film/video screening.

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