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Professional Communication Concentration

This concentration gives students the opportunity to focus their career goals in the following areas: public relations, advertising, marketing communications, multimedia and document design and professional leadership. Each course in the concentration combines conceptual study, creative process and a practical application to prepare our graduates for the expectations of professional communication environments. Within their first year of study, students will produce professional caliber client work and will have the opportunity to be critiqued by experienced professionals throughout the program.

The reason I chose to come to Fitchburg State was for their Professional Communication concentration. I looked at numerous schools in my college search and this concentration truly does stand alone. A student can sculpt this major to their passions whether it is writing and graphic design or advertising and business. This unique coursework is really not offered anywhere else and I am so glad I chose to come here.

Julia Kayal, Professional Communication Concentration Student

Professional Experiences 
An important aspect of the Professional Communication Concentration is giving students professional experiences in a classroom setting. Class projects often involve collaborating with local businesses and organizations. A Document Design class worked directly with the Fitchburg Art Museum to create a detailed catalog which was used for their exhibit Interior Effects. Fitchburg Art Museum was so impressed with the work that they submitted it as their catalog entry for the New England Museum Association (NEMA) Annual Competition. See link below to read the catalog. 

Artwork: Liz Shepherd, Photograph: Fitchburg State student Kayla Bertucci

Click Here to read the student created catalog for Interior Effects.

Nick Trotto (left), Professional Communication '18
Nick interned at The Worcester Chamber of Commerce in Summer 2018.
They recently hired him as Marketing and Communications Associate. 

A few of the 2018 NSAC participants
(Left to Right): Quinn Staley*, Erica Foley, Erin Leamy, Rebecca Chin
*Quinn Staley was named Valedictorian for Winter 2018 Commencement.

National Student Advertising Competition
Each year students from the Communications Media Department participate in The National Student Advertising Competition (NSAC). Colleges all over the country compete to create the best marketing plan for a sponsoring organization. Fitchburg State has competed in District 1, one of the most competitive districts in the country. In 2018 the sponsoring organization was Ocean Spray. The team at Fitchburg State created a broad range of marketing content such as ad slogans, designs, and commercials. They also conducted product research and opinion polls. This competition gives students professional content for their portfolios and practical experience in marketing and advertising. 

Watch the video "Oh Baby" made by our NSAC team. 

Click Here to read their 2018 Advertising Plan Book for Ocean Spray

Required Courses
COMM 3010 - Introduction to Professional Communication OR
COMM 3860 - Writing for Business and Technology
COMM - 3304 Interactive Media Project Design

COMM 3430 - Writing for Advertising
COMM 3460 - Public Relations
COMM 3470 - Document Design

Elective Courses
COMM 4211 - Writing for the Professional Artist
COMM 2800 - Journalism
COMM 3870 - Feature and Magazine Writing

For more information, consult the Undergraduate Catalog.


Each year students are given the opportunity to submit original work to be juried and possibly selected for our honors art exhibition, VISIONS. This is a showcase of the year's best student work. VISIONS involves a gallery exhibition and a film/video screening.

Curriculum details
Department Home Page