Spring Break March 5-14, 2027
Luxury Brand Management
CRN 33181 BSAD 3060 Luxury Brand
General Education Requirements: IHIP and AIA
Join Professors Scapparone and Moore on their 3-credit Luxury Brand Management program. This is an online course and travels to Milan, Italy over Spring Break 2027. Students will experience the luxury management styles, specifically marketing approaches of major brands in Europe.
Learn more from the info session slideshow
Highlights of this trip include museum and company visits with major luxury brands like Ferrari, Armani, Corso Como, and more! Students will also visit the famed Duomo Cathedral, La Scala Theater, Santa Maria delle Grazie Church with Leonardo da Vinci's Last Supper. Also included: Day trips to Bologna and Como!
Estimated Cost: $6,000 (subject to change)
PAYMENTS ARE NON-REFUNDABLE.
Pending financial aid does not cover study abroad payments. Please call Student Accounts for more details at 978.665.4126.
Students should apply to the Center for Italian Culture (CIC) Scholarship in October. Students will find out if they received the scholarship and the amount before the first payment due date.
First payment due November 10, 2026
Second payment due December 10, 2026
Third payment due January 10, 2027
Working Itinerary (subject to change)
| Day | Event |
|---|---|
| Fri. March 5 | Depart Boston for an overnight flight to Italy. |
| Sat. March 6 | Arrive in Milan, Italy. Meet guides at airport for private transfer to accommodations. Attend a Health and Safety Orientation and a Guided Walking Tour. Enjoy a Group Welcome Dinner. |
| Sun. March 7 | Travel via private coach to Bologna for a day trip featuring the Ferrari Museum and Guided Walking Tour of Bologna’s City Center. |
| Mon. March 8 | Visit luxury brand companies and Fondazione Prada. |
| Tues. March 9 | Attend a panel discussion on brand management. In the afternoon, tour the Brera Neighborhood. Visit the famed Duomo Cathedral. |
| Wed. March 10 | Attend a panel discussion on brand management. Visit the La Scala Museum and tour the famed opera house in the afternoon. |
| Thurs. March 11 | Enjoy a day trip to Como. Learn about silk at the Museo della Seta di Como. Visit Ratti SpA’s fabric production facilities. |
| Fri. March 12 | View Da Vinci’s Last Supper (Santa Maria delle Grazie). Visit Dimore Gallery, Nilufar Gallery, Armani Casa and Palazzo Morando. |
| Sat. March 13 | Enjoy a free day in Milan. Gather for a Group Farewell Dinner. |
| Sun. March 14 | Depart Milan. Arrive to Boston in the evening. |
The Office of International Education, Professor(s) Scapparone and Moore and the students of the Luxury Brand Management Program would like to thank the Center for Italian Culture for their generous support. Students planning to study abroad in Italy should apply to the Center for Italian Culture (CIC) Scholarship in October for Spring programs and January for Summer programs. As part of the scholarship, students are expected to present on their program in Italy when they return and attend a free CIC event on campus. See the latest program presentation.