In Short
Provides students with foundational knowledge in marketing principles, consumer behavior, digital strategy, and brand communication. Contemporary topics may include AI-integrated marketing, customer relationship management, global marketing, and small business marketing.
The Minor in Marketing is designed for students in any major seeking to contribute to marketing functions across diverse industries and organizations.
It reflects the discipline as it exists today: data-informed, AI-influenced, globally aware, and deeply human in its focus on understanding and serving customers well. Taught by executives who have led at the highest levels of marketing practice and who hold the terminal credentials to match, this minor offers students something genuinely valuable: preparation that is both rigorous and real. That combination will serve our graduates for the entirety of their careers. Prepared with the support of digital editing tools. Course will include working in project teams.
Visit our University Catalog for more information about this minor.
100% Online Option Offered through the School of Graduate, Online, and Continuing Education (SGOCE)
This minor is also offered 100% online. This option works well for adult learners who are balancing work, family and education, while also trying to customize their plan of study to achieve personal goals. If you are interested in this option, contact your academic advisor or SGOCE at 978.665.3182 or gce@fitchburgstate.edu.
Day Students Taking SGOCE Courses
Day students are allowed to enroll in SGOCE courses, however, this may impact their bill since full-time day students pay more for every credit beyond 12 credits when any of the credits are SGOCE courses. It is also important to note that payment for SGOCE courses is due at the time of registration. If you have questions about the impact on your student bill, please contact Student Accounts at 978.665.4126 or stuaccnts@fitchburgstate.edu.