Skip to main content

Fitchburg State uses technology to gather information and better understand visitors’ experiences. By continuing to use this website, you consent to this usage in accordance with our Privacy Policy.

Marketing Concentration

In addition to the liberal arts and sciences base, all Business Administration students complete a core curriculum to gain a broad knowledge of all areas of the program. Students in the Marketing Concentration receive learn about consumer behavior, advertising, market research, international business management, and choose from additional advanced business electives based on their area of interest.

If job placement is a standard of success, then graduates of the Business Administration Department have been very successful. Within six months of graduating, more than 93 percent of Business graduates have found employment in their chosen fields. Business majors do well in the marketplace. Eighty-three percent of our graduates report finding full-time positions within six months of graduation, with an average salary of $42,000.

More important than immediate success, though, are the long-term prospects for Fitchburg State graduates. The skills, knowledge base and adaptability students acquire during their time on campus prepare them for the inevitable changes in the marketplace. Through coursework and co- curricular experiences, students can prepare for the one constant in their professional lives: change.


The Business Administration Program at Fitchburg State University includes concentrations in one of four areas of business: accounting, management, marketing and international business and economics.

Core Curriculum

BSAD 2010 Introduction to Financial Reporting 3 cr.
BSAD 2020 Introduction to Managerial Accounting 3 cr.
BSAD 3200 Principles of Management 3 cr.
BSAD 3300 Fundamentals of Marketing 3 cr.
BSAD 3400 Basic Finance 3 cr.
BSAD 3500 Business Law I 3 cr.
BSAD 4890 Business Policy and Strategy* 3 cr.

Liberal Arts and Sciences Requirements

SPCH 1000 Speech** 3 cr.
ECON 1100 Macroeconomics 3 cr.
ECON 1200 Microeconomics 3 cr.
BSAD 1700 Introduction to Computer Information Systems for Business*** 3 cr.
MATH 1800 Business Statistics 3 cr.
MATH 2200 Calculus for Business 3 cr.

The courses beyond the core curriculum are open only to Business Administration majors. These upper-level courses are not transferable from another college if they are required within a student’s concentration.
* Junior/Senior Writing Requirement
** Speaking/Listening Requirement
*** Computer Literacy Requirement

Marketing Curriculum

BSAD 3310 Consumer Behavior 3 cr.
BSAD 3320 Market Research 3 cr.
BSAD 3330 Advertising 3 cr.
BSAD 4880 International Business Management 3 cr.
In addition, three marketing electives (from list below) are also required:
BSAD 3340 Small Business Management 3 cr.
BSAD 3350 Total Quality Management 3 cr.
BSAD 4300 Sales Management 3 cr.
BSAD 4310 Retail Marketing 3 cr.
BSAD 4320 Industrial Marketing 3 cr.
BSAD 4330 International Marketing 3 cr.
BSAD 4340 Developing Marketing Strategies 3 cr.
18 semester hour electives

Curriculum Details
Department Home Page
How to Apply