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Marketing Concentration

In addition to the liberal arts and sciences base, all business administration students complete a core curriculum to gain a broad knowledge of all areas of the program. Students in the marketing concentration learn about consumer behavior, advertising, market research, international business management, and choose from additional advanced business electives based on their area of interest.

If job placement is a standard of success, then graduates of the Business Administration Department have been very successful. Within six months of graduating, more than 93 percent of business graduates have found employment in their chosen fields. Business majors do well in the marketplace. Eighty-three percent of our graduates report finding full-time positions within six months of graduation, with an average salary of $42,000.

More important than immediate success, though, are the long-term prospects for Fitchburg State graduates. The skills, knowledge base and adaptability students acquire during their time on campus prepare them for the inevitable changes in the marketplace. Through coursework and co-curricular experiences, students can prepare for the one constant in their professional lives: change.

Requirements and Curriculum

Marketing Concentration, B.S. 

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