Marketing Concentration | Fitchburg State University
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Marketing Concentration

Overview

The Business Administration Department prepares each Marketing major to take a responsible position within the world of business equipped with a knowledge of accounting theories, policies, and procedures.

The Business Administration curriculum is based in the liberal arts, coupled with professional courses and a variety of practical business experiences including the opportunity for experiential learning through internships, structured to give the participant an opportunity to apply the theory of the classroom to a specific work experience.

In this Program

You will:

  • Succeed in your chosen field - within six months of graduating, more than 93 percent of business graduates have found employment.
  • Get job placement - 83 percent of our graduates report finding full-time positions within six months of graduation, with an average salary of $42,000.
  • Graduate with long-term prospects - the skills, knowledge base and adaptability you acquire during your time on campus prepare you for the inevitable changes in the marketplace. Through coursework and co-curricular experiences, you can prepare for the one constant in your professional lives: change.

Student Testimonial

My internship at Fitchburg State was the beginning of my professional life. My program gave me the tools to step out into industry. Mike Deitmeyer (’86)  President of Omni Hotels

Experiential Opportunities

The Fitchburg State University Business Administration Department Internship Program provides you with an opportunity to gain practical experience in your major field of study. Any student may apply for an internship assignment. Your acceptance into the program depends on the availability of positions, your qualifications, and the department’s ability to monitor the assignment. The Internship Directors, members of the Business Administration Department faculty, are responsible for the planning, organization and implementation of the Internship Program.

Interested students from every concentration in the Business Administration program are welcome to apply. Certain qualifications are required. If you are interested in an internship, we highly recommended that you start to plan for an internship early in your academic career. In order to graduate on time, ensure that you properly plan the process of company or organization selection, interviewing, course selection and other academic requirements. Since internship credit for business administration majors is granted only in programs’ free elective category, ensure that you leave enough free elective credits for this experience.

Through the Internship Program, we strive to create a positive experience for both you and the host company or organization. The departmental Internship directors, in consultation with you and other faculty, are responsible for approving host organizations. Internship sites located at considerable distances from the University are not recommended. If you are aware of a company or organization that wishes to participate in the program, have that company submit a detailed job description to one of the directors for approval. This job description must be submitted one semester in advance of the internship assignment.

Another opportunity available for Marketing majors is the opportunity to study abroad and you can do this one of three ways: short-term faculty-led programs, exchange/direct enroll programs, and outside provider-led programs.

Requirements and Curriculum

Marketing Concentration, B.S. 

Accreditation

The graduate and undergraduate business administration programs at Fitchburg State University are accredited by the International Accreditation Council for Business Education (IACBE), located at 11374 Strang Line Road, Lenexa, Kansas, USA. The International Accreditation Council for Business Education (IACBE) is among the premier professional accreditors for business programs in student-centered colleges and universities throughout the world. The IACBE exists to promote, develop, and recognize excellence in business education. The IACBE accredits business degree programs in colleges and universities through the United States and internationally. The Business Administration Department acknowledges public notification of accreditation by IACBE (PDF) and adheres to  Public Disclosure of Student Achievement (PDF)

Intended Student Learning Outcomes

Students who graduate from the Business Administration program are equipped with a knowledge of business theories, policies, and procedures based on the following learning  outcomes:

  • Students will be able to integrate the major concepts in the functional areas of business to formulate informed decisions.
  • Students will be able to analyze the legal, social, and economic environments of business.
  • Students will be able to describe the global environment of business.
  • Students will be able to distinguish the legal and ethical obligations and responsibilities of business.
  • Students will be able to apply decision-support tools to business decision making.
  • Students will be able to demonstrate effective oral and written forms of professional communications.
  • Students will be able to collaborate and work in teams to solve business problems.

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