University offers leadership training to Boys and Girls Club executives

October 31, 2023
Professor Greenwood with Boys and Girls Club for leadership training

When Elizabeth Coveney assumed the role of chief executive officer for the Boys and Girls Club of Fitchburg and Leominster and Gardner Clubhouses, it marked a turning point in her career.

It was her first executive role in the non-profit arena, following successful leadership posts for major corporations including the Coca-Cola Company and time running her own business.

“Coming into the not-for-profit world was a bit of a transformation for me, personally,” Coveney said. “You may have fewer resources, but that doesn’t relinquish the responsibility to be creative, and continue to develop and promote a culture.”

To do that, Coveney reached out to Fitchburg State University Professor Michael Greenwood, chair of its Business Administration Department and himself a veteran of the corporate world.

“We have very similar backgrounds and we speak the same language, so there was a natural connection,” she said. “For me, it would only benefit the kids and the club and our whole organization if we came together as a leadership team. Getting everyone on the same page and building this synergistic relationship was important.”

Greenwood led club leadership through his training program “Leading with One Voice,” a custom program of three, half-day meetings designed to establish and reinforce strategic high-performance leadership and team-building objectives. Participants learn a common vocabulary of terms, tools and techniques for cross-functional core team effectiveness, and develop a single, shared vision, among other benefits.

“It was a special pleasure working with Elizabeth and her leadership team in support of the important community mission of the Boys & Girls Club,” Greenwood said. “We are fortunate to have her on board to lead and inspire in these times where the need is so great. I urge everyone to learn about the work that the Boys & Girls Club accomplishes each day as they change lives for the better. I am inspired by this team and you will feel the same after you meet them.”

Coveney said it was a powerful experience that will support her team as they continue their work at the club, which serves hundreds of youth every day.

“I have a very strong bias for action, now I want to go ‘do,’” she said. “We have a big responsibility taking care of kids, so I want my team to be great.”

To learn more about business training and consulting opportunities available through Fitchburg State’s Business Administration Department, contact Professor Greenwood at