Spring Break 2018, Italy with Professors Scapparone and Lorencova | Fitchburg State University
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Spring Break 2018, Italy with Professors Scapparone and Lorencova

Pegasus Gallery Statue, Milan, Italy

Learn more about luxury-brand marketing, practice your intercultural communication skills, and spend Spring break in beautiful Northern Italy! This exciting program includes the cities of Milan and Florence, Italian cities that represent the finest in luxury goods and cosmopolitan atmosphere. You will find this program to be a very affordable option, especially when you consider the generous grants and scholarships brought to Fitchburg State students from the Center for Italian Culture. If you will be participating in this program, be sure to apply for one of the scholarships available to you. 

As part of this program, both courses offer a walking tour of Florence and Milan, along with the guided tour of the Uffizi Gallery in Florence, which includes the masterpieces by Michelangelo, da Vinci, Caravaggio, Botticelli and Raphael, excursions to Florentine goldsmiths specializing in jewelry making, and a visit to the Leonardo da Vinci’s Museum in Florence. In Milan, students will explore the exhibits at the museum of contemporary art and design La Triennale di Milano, tour the most famous opera house in the world - La Scala - and its museum, and visit the Palazzo Morando, located in the heart of Milan’s stylish fashion district.

The application for this program is available online.

BSAD 4001: Luxury Brand Management

3 credits. Prerequisite: BSAD 3300 Fundamentals of Marketing (but will consider a red-card based on student's background and interests)

Professor: Renee Scapparone

The purpose of this course is to introduce the student to the nature and scope of luxury brand management in retail markets. The course includes the structure of retailing, merchandising, buying, pricing, brand promotion and organization, insight to consumer behavior and the significance of luxury customer relationship management of the retail firm.

COMM 4280: Intercultural Communication

2 Prerequisites: COMM 1105 and COMM 1120 (any interested student can be red-carded)

Professor: Viera Lorencova

This course will provide you with the knowledge and skills necessary to increase your communication effectiveness in diverse cultural contexts. We will explore the challenges presented by intercultural interaction. Topics covered in the course will include: intercultural competence, culture shock, theories of cultural adaptation, cultural hybridization, and intercultural communication skills for communication and business professionals, among others.

Travel dates:

(*dates are approximate until tickets are purchased*)

Depart Boston: March 9th, 2018

Depart Italy: March 18th, 2018

Program fee... $3200
Program fee includes... Roundtrip airfare, housing, in-country transportation to all excursions, medical insurance, 
Program fee does not include... Fitchburg State University GCE tuition per class, meals

Payment Schedule:

(all payments are made through Student Accounts) 

Payment #1: December 8th, 2017: $1000

Final Payment: January 22nd, 2018: $2200

After January 22nd, 2018 all fees for this program are non-refundable.