BS in Business Administration – Marketing | Fitchburg State University
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Business Administration - Marketing (BS) (online)

Ranked among the Best Online Bachelor's Programs by U.S. News & World Report

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Degree Overview

With our online degree you won’t compromise quality for convenience and you’ll spend less money to earn your degree—a wise business decision! Fitchburg State University has received specialized accreditation for its business programs through the International Accreditation Council for Business Education (IACBE), which has been recognized by the Council of Higher Education Accreditation (CHEA).

While you can complete your program completely online, you have the ability to include face-to-face and hybrid classes, too. Online programs at Fitchburg State offer a high degree of interactivity in courses, including Blackboard IM and Blackboard Collaborate. And since Fitchburg State also offers an online MBA (Accounting, Management or Human Resources Management), you can make a smooth transition to completing a graduate degree.

The curriculum is based in the liberal arts, coupled with a sufficient mix of professional courses and a variety of practical business experiences.

The Bachelor of Science in business administration requires completion of the 48-credit liberal arts and sciences (LAS) core, the specific requirements for the major, minor, and/or concentration that is chosen, several additional LAS courses required for the major, and elective courses, for a minimum of 120 credits.

Requirements and Curriculum

Marketing Concentration
Two-Year Course Rotation (PDF)

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Program at a Glance

Career Opportunities

  • Sales and Sales Management
  • Advertising and Public Relations
  • Market Research
  • Product Management


Attain this degree completely online. Some face-to-face and hybrid classes are also available in the evening, to provide maximum flexibility.

Total Credits

120 credits

Program Cost

Tuition and fees

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