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- Bachelor of Science in Business Administration - Accounting
- Bachelor of Science in Business Administration - Finance
- Bachelor of Science in Business Administration - Management
- Bachelor of Science in Business Administration - Marketing
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Bachelor of Science in Business Administration - Marketing
Degree Overview
The degree offered by the Business Administration Department is the bachelor of science degree. The curriculum is based in the Liberal Arts, coupled with a sufficient mix of professional courses and a variety of practical business experiences.
The Bachelor of Science in Business Administration requires completion of the 48-credit liberal arts and sciences (LAS) core, the specific requirements for the major, minor, and/or concentration that is chosen, several additional LAS courses required for the major, and elective courses, for a minimum of 120 credits.
Requirements and Curriculum
Required Liberal Arts and Science Courses |
|
| BSAD 1700 Introduction to Computer Information Systems for Business | 3 S.H. |
| ENGL 1100 Writing I | 3 S.H. |
| ENGL 1200 Writing II | 3 S.H. |
| EXSS 1000 Health and Fitness | 3 S.H. |
| MATH 1800 Business Statistics | 3 S.H. |
| MATH 2200 Calculus for Business | 3 S.H. |
| ECON 1100 Principles of Economics (Macro) | 3 S.H. |
| ECON 1200 Principles of Economics (Micro) | 3 S.H. |
| SPCH 1000 Introduction to Speech Communications | 3 S.H. |
| Additional Liberal Arts and Sciences requirements | |
| Subtotal | 48-54 S.H. |
Required Core Courses (all business concentrations) |
|
| BSAD 2010 Introduction to Financial Reporting | 3 S.H. |
| BSAD 2020 Introduction to Managerial Accounting | 3 S.H. |
| BSAD 3200 Principles of Management | 3 S.H. |
| BSAD 3300 Fundamentals of Marketing | 3 S.H. |
| BSAD 3400 Basic Finance | 3 S.H. |
| BSAD 3500 Business Law I | 3 S.H. |
| BSAD 4890 Business Policy and Strategy | 3 S.H. |
| Subtotal | 21 S.H. |
Required Marketing Courses |
|
| BSAD 3310 Consumer Behavior | 3 S.H. |
| BSAD 3320 Market Research | 3 S.H. |
| BSAD 3330 Advertising | 3 S.H. |
| BSAD 4880 International Business Management | 3 S.H. |
| Subtotal | 12 S.H. |
Marketing Electives (Choose any 3 of the following) |
|
| BSAD 3340 Small Business Management | 3 S.H. |
| BSAD 3350 Total Quality Management | 3 S.H. |
| BSAD 4300 Sales Management | 3 S.H. |
| BSAD 4310 Retail Marketing | 3 S.H. |
| BSAD 4320 Industrial Marketing | 3 S.H. |
| BSAD 4330 International Marketing | 3 S.H. |
| BSAD 4340 Developing Marketing Strategies | 3 S.H. |
| Electives | 18 S.H. |
Total for degree |
120 S.H. |
Career Opportunities
Sales and sales Management, Advertising and Public Relations, Market Research, Product Management
HOW TO APPLY
Apply online
WHAT NEXT?
Contact Admissions Office: (978)665-3144, gceadmissions@fitchburgstate.edu
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